The issue of what exactly needs to be explained in an ‘appearance of design’ was first addressed by the clergyman William Paley, the finest exponent of the argument from design. In 1802, before Darwin was born, he published the following thought experiment in his book Natural Theology. He imagined walking across a heath and finding a stone, or alternatively a watch. In either case, he imagined wondering how the object came to exist. And he explained why the watch would require a wholly different kind of explanation from that of the stone. For all he knew, he said, the stone might have lain there for ever. Today we know more about the history of the Earth, so we should refer instead to supernovae, transmutation and the Earth’s cooling crust. But that would make no difference to Paley’s argument. His point was: that sort of account can explain how the stone came to exist, or the raw materials for the watch, but it could never explain the watch itself. A watch could not have been lying there for ever, nor could it have formed during the solidification of the Earth. Unlike the stone, or a rainbow or a crystal, it could not have assembled itself by spontaneous generation from its raw materials, nor could it be a raw material. But why not, exactly, asked Paley: ‘Why should not this answer serve for the watch as well as for the stone; why is it not as admissible in the second case as in the first?’ And he knew why. Because the watch not only serves a purpose, it is adapted to that purpose: