As an example, after I had been eating for some years with the Physics table at the Bell Telephone Laboratories restaurant, fame, promotion, and hiring by other companies ruined the average quality of the people so I shifted to the Chemistry table in another corner of the restaurant. I began by asking what the important problems were in chemistry, then later what important problems they were working on, and finally one day said, "If what you are working on is not important and not likely to lead to important things, then why are you working on it?" After that I was not welcome and had to shift to eating with the Engineers! That was in the spring, and in the fall one of the chemists stopped me in the hall and said, "What you said caused me to think for the whole summer about what the important problems are in my field, and while I have not changed my research it was well worth the effort". I thanked him and went on—and noticed in a few months he was made head of the group. About 10 years ago I saw he became a member of the National Academy of Engineering. No other person at the table did I ever hear of, and no other person was capable of responding to the question I had asked, "Why are you not working on and thinking about the important problems in your area?" If you do not work on important problems then it is obvious you have little chance of doing important things.